Metropolitan City of Reggio Calabria

“Sciàlatela!”. A direct, effective, strongly territorial, and distinctive exclamation that, translated into the world’s main languages, represents the slogan of the advertising campaign of the Metropolitan City of Reggio Calabria, aimed at reclaiming and redefining the identity of the territory.

Billboards and posters featuring the most suggestive and significant views of the metropolitan area will serve as the business card of the MetroCity.

The 97 municipalities of the metropolitan area will be the protagonists of the territorial promotion action, which aims to establish a true tourist circuit that leads visitors through the architectural, landscape, archaeological, and gastronomic beauties that enrich every metropolitan center.

A significant investment by the administration of Mayor Giuseppe Falcomatà, entirely for the benefit of the whole territory. ‘Sciàlatela’ in all the languages of the world: it’s the invitation from the metropolitan citizen that perfectly conveys the idea of a territory to discover, savor, and explore in depth.

“Scialàtela” is the ideal slogan to represent the hospitality, warmth, and empathy that are innate characteristics of our fellow citizens, renowned for making guests feel at ease amid nature, history, and tradition.

It’s a message with an informal, friendly graphic style, the advice of a friend who invites you to discover a diverse and heterogeneous territory for all seasons and represents the fullness of the experience that can be lived in our unique territory.

Sciàlatela

“Sciàlatela!” A direct, effective, strongly territorial, and distinctive exclamation that, translated into the world’s main languages, represents the slogan of the advertising campaign of the Metropolitan City of Reggio Calabria, aimed at reclaiming and redefining the identity of the territory.
Billboards and posters featuring the most suggestive and significant views of the metropolitan area will serve as the business card of the MetroCity.
The 97 municipalities of the metropolitan area will be the protagonists of the territorial promotion action, which aims to establish a true tourist circuit that leads visitors through the architectural, landscape, archaeological, and gastronomic beauties that enrich every metropolitan center.
A significant investment by the administration of Mayor Giuseppe Falcomatà, entirely for the benefit of the whole territory.
“Sciàlatela” in all the languages of the world: it’s the invitation from the metropolitan citizen that perfectly conveys the idea of a territory to discover, savor, and explore in depth.
“Scialàtela” is the ideal slogan to represent the hospitality, warmth, and empathy that are innate characteristics of our fellow citizens, renowned for making guests feel at ease amid nature, history, and tradition.
It’s a message with an informal, friendly graphic style, the advice of a friend who invites you to discover a diverse and heterogeneous territory for all seasons and represents the fullness of the experience that can be lived in our unique territory.